If you own a business, and you haven’t heard of Google Places, then you’re shedding out. So many people concentrate on getting on page one of Google’s organic or PAY PER CLICK results, but people often overlook one of the easiest ways you can end up on page one. Google Places is Google’s free business listing service. This particular service allows business owners to create information for their business that can include their business name, location, pictures, hrs of operation, phone number, website, videos, and it will even put you on the map…
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literally! By creating a Google Places account, you are also immediately placing your business on Google Maps.
When someone does a search in Google, organic and paid search results display, in addition to local Google places listings. The particular geo-targeting is based on your computer’s IP address, and several other factors. This is extremely powerful for small, local businesses because so many cannot compete with larger corporations which have endless marketing budgets and resources. With a targeted effort, small businesses can quickly become top dog in Google Places. Here are a few tips to help you rank higher in Google Places results.
Customer Reviews : Point blank… the more reviews you have, the better. Google ultimately looks to supply their users with a good experience and relevant content. By getting positive feedback through reviews, and marketing interactivity, Google will push your “place” up higher in the outcomes because it’s getting a lot of traffic. How do you get these reviews? Inquire your customers! Send out an email asking customers to submit a review, ask your Facebook fans to give you a review, or even tie in a cool marketing promotion (i. e. Go to Google Places plus submit a review and you could win a Flat Screen TV).
Other Business Listings – Google will clean other business listing directories for your businesses phone number, address, business title, etc . The more consistent you are when entering your information into other directories; the better off you’ll be in Google locations, since this information is also displayed inside your profile. Why is that? Google loves to feel that they’re providing relevant results, and if your business information all over the Internet will be inconsistent, then they feel like they have “junk” information.
Keywords – You will be given the opportunity to enter in targeted keywords that individuals may use to find your business. Be particular and do your research before entering these keywords in. For example , if you are a new home builder in Flower Pile, Texas you’ll want to use keywords such as “new homes flower mound” or even “new home builder texas” rather than “homes”, “flower mound” and “texas”. Also, don’t try to trick Google by over-saturating your company name along with keywords. They will catch on! Instead, put the real name of your company.