Google Analytics Benchmarking Newsletter

May 8, 2020 Uncategorized

Google Analytics Benchmarking Newsletter

Many weeks ago the question of a new Search engines case sensitive search started appearing in a couple of message boards. I’ve noticed this phenomenon myself especially during the last two weeks when working on a particular client’s website.

This issue impacted communication with all the customer. At first, I thought it was a few the client and myself looking at comes from two different data centers. However realized that the client was using capital letters in some words but not in others while searching and this affected the results in Google.

For years, Google and the other search engines have stated that will their searches are not case sensitive.
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But , now that seems not to become the case for some keyword phrases. You’ll have to note, however , that not all keyword phrases are usually impacted by the use or non-use associated with capital letters.

I’ve experimented relatively with this and the results are mixed. Individuals who have weighed in on the message boards also have reported mixed results as well. There is a thread on the Digital Point community forum that talks about this issue and the usage of “Cool Time” versus “cool time” while searching Google.

Some people review seeing different results while others may. I can verify that I do observe different results from these two searches. For me, when doing this search, the first two spots in the SERPs are the same, while the third spot on down are a bit different.

There are also threads over at Internet search engine Watch and Webmaster World which are reporting the phenomenon but not the particular impact of the same issue. Today, the first question that pops in your thoughts is “why? ” What is the inspiration for having a Google case sensitive search?

Right now, I can only speculate. Perhaps this is one attempt to circumvent blog comment or message board junk mail? Or, perhaps this is an attempt to distinguish between a company’s official title or a product name and a common word.

The impact of this Google case sensitive search could be big for some sites. Perhaps their organization name is part of their major homepage key phrase and they rank nicely when using capital letters for their corporation name. But , suppose most people type in lower case and the same website doesn’t rank as well within lower case.