GHD (Superior Hair Days) initially took the hairdressing sector by storm soon soon after the start off of the new millennium the GHD styler was an overnight accomplishment with each hairdressers and salon clients. The reason for this was easy, the GHD styler was considerably much too top-quality to any other styling tool on the marketplace and woman purchasers and hairdressers have been stunned the success they could attain. Substantially dashing up the time it took to get a customers hair completely straight, and just straight, straighter that they could at any time get the hair just by blow drying or using an alternative hair straightener. GHD took a exclusive solution to building there picture by entirely associating themselves with hair salon’s and hairdresser, positioning itself as a qualified styling device, applied by experienced hairdressers.
By means of this salon only technique GHD and hairdressers have built up a two way loyalty programme. Any hairdressing salon or hairdresser well worth its salt would not be found useless applying anything at all but a GHD styler on there clients. So considerably so that hairdressers seem to have an practically snobbish attitude to other hair stylers. Have you noticed that I continue to keep referring to them as GHD IV stylers? That is since ghds are no for a longer time about just receiving your hair straight, as a result ghds sizeable effort in re-branding this instrument as styler, somewhat than a “Hair Straightener”. The GHD styler has boundless flexibility, which has empowered hairdresser all above the planet. Supplying them the capacity to really specific and demonstrate off there creative skills to there customers. With a small bit of observe and creativeness, hair stylist can insert volume, texture, definition, curls and waves to considerably crate a total need to have glance for there customer using the GHD styler.
GHDs are a major development from the traditional hair straighteners or stylers that folks could have witnessed in there neighborhood hair salon in the 1990’s, which a lot more resembles medieval torture gadgets. GHD not only supply the results hairdresser want for there customers, but the entire model impression of GHD matches in properly with a vogue oriented sector this sort of as hairdressing, the brand by itself was not too long ago outlined in a book of the globe coolest one hundred makes. Not negative for a product or service which is only 7 yr old. The GHD stylers is a girl will have to have, no1 styling accessory, the only reward she wishes for her birthday, for Christmas. You need to see the glance on the lady’s faces in our salon when there boyfriend/partner or father dares to suggest that she buy’s a common brand name of hair straighteners for 50 % the selling price. Sure enough, the red mist descends and they shortly step back again into line.
The GHD progress of there brand name is a correct blueprint for any new solution hunting to power its way into the market, on the lookout to grab the awareness of the community, to generate a buzz, to turn out to be a legendary model. GHD have demonstrated unwavering help to roots – the expert hairdresser. When other businesses would have provided in to temptation and sold out for a fast buck to the significant countrywide and multinational retail keep, GHD has stood rapidly. They respect the important role the qualified hairdresser has performed in making there brand come to be the powerhouse it has and driving into more ahead. Even now that the brand has become founded, the partnership displays no indicator of slowing down, if just about anything this really like affair is turning into even more robust.
GHD are also building in hairdressers development and education. GHD have set up an unique GHD expert our in the U.K. where by some of the international locations incredibly most effective hairdressers share there innovative tips, solution information and Ghd styling approaches with Ghd salon hairdressers. They host enjoyable, inspiring, arms on life style seminars to enable hairdresser far better fully grasp the demands of there consumers and have open up 8 regional Ghd Academies providing instructional classes in classic cutting, Avant Garde styling, catwalk styling, portfolio setting up and working your picture shoot.
On top rated of all this they have also introduces there very own annually awards night, this decades awards were being held at the swanky cafe Royal in London. It featured 8 classes, rewarding excellence and creativeness in types such as inventive styling, innovation, catwalk styling, retail and marketing. I was fortunate more than enough to be nominated for one particular of these awards performing for Moda Greco Hair Salon for a 2nd 12 months in a row. Sad to say, I failed to earn this yr either – daylight theft if you request me…ha-ha…but I’m not bitter, as the whole occasion was excellent pleasurable and authentic true motivator to try even harder future calendar year – I will be back again up coming yr.
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Fingers crossed. The working day incorporated a champagne reception, followed by a 3 training course meal, the awards presentation and them a glitzy following demonstrate party, which involved an distinctive search at the “GHD Directive” art team’s new assortment “Heavenly Creature”.
As the GHD brand name carries on to grow so does it romance with the specialist hairdresser. There have been rumours that GHD might turns its again on the salon and commence introducing the brand name into supermarkets and high street retailers. I do hope that this is just a rumour, because GHD have proved, that you can develop a prosperous environment-extensive hair treatment brand as a result of currently being a 100% skilled salon only product. So i hope for now and in the future we all have a Good Hair Day.