Several webmasters and bloggers have found that just by creating their Google Writer profile, site traffic has increased by anywhere from 15 to 50 percent. Evidence?
In the MediaShift article, Google Authorship: Why It’s Important and How to Implement It, the author states that a number of weblogs have seen traffic increase from fifteen percent to 50 percent when authorship was claimed. The author goes on to suggest that when he completed and additional his author profile to their site, he saw a twenty percent increase in traffic.
This is however more proof that filling out this particular profile and making it a permanent section of your site is important to ranking properly in SERPs (search engine outcome pages). Following is why; but before we get to the particulars of the reason why this metric is so important to position well, let’s explain briefly what for those who might not know.
What is Google Authorship?
In simple layman’s conditions, it’s claiming credit for your content material for all the web to see. You know exactly how sometimes you do a search for some thing and when the search results are came back you’ll see a photo of a person next to certain results?
Well, this picture is part of their Google+ user profile; it lets you know that this is the person who authored that particular piece of content. If you click on the photo, it’ll take you to not only a page which contains their profile, but one with links to their other online content too.
Why Google Authorship Is Important within Content Marketing?
One of the main reasons this is important is it helps to cut down on content theft. Just how? Here’s more regarding google scrape check out the web-page.
When a piece of content is released, the original author gets credit for this. So , if someone comes along plus scrapes (steals it) and publishes it on their site, because the first author has claimed it through their Google+ Author profile, after that Google can discount it as duplicate content. Hence, the original author’s will receive the credit for it, not the content thief.